Cecilio pedro hapee toothpaste biography meaning

          He founded the Lamoiyan Corporation, which became the manufacturer of the first locally produced toothpastes “Hapee” and “Kutitap” (sparkle)..

          With Hapee toothpaste, Cecilio Pedro challenged the giant multinationals that once dominated the market and earned a place alongside them.

          Success Story: Dr. Cecilio K. Diokno



          People thought Dr. Cecilio K. Pedro was crazy for going against big companies in the toothpaste industry. Many years later, Hapee toothpaste remains as a major competitor against global brands in the Philippines.

          Cecilio Kwok Pedro, of Chinese descent, was born on 1953 in the Philippines.

          Even when he was young, Pedro already has a knack for business, selling pens to his schoolmates. Dr. Pedro’s story is not the rags-to-riches type, but his success is nevertheless admirable.

          He graduated from Ateneo de Manila with a degree in Business Management.

          The visionary behind Hapee Toothpaste and its proud manufacturing company, Lamoiyan Corp., is Cecilio Pedro, and his story embodies immense entrepreneurial.

        1. In Cecilio Pedro's story, his actions and decisions as a founder/visionary were very apparent.
        2. He founded the Lamoiyan Corporation, which became the manufacturer of the first locally produced toothpastes “Hapee” and “Kutitap” (sparkle).
        3. Cecilio Kwok Pedro is the CEO and President of Lamoiyan Corporation, known for making the first Filipino toothpaste brand Hapee.
        4. This is the case of Cecilio K. Pedro, president of Lamoiyan Corporation, the company known for the Hapee and Kutitap toothpaste brands.

          5. It was around 1975 when Cecilio to put up his own business. He borrowed P20,000 from his father and founded Aluminum Containers, Inc., supplying collapsible aluminum toothpaste tubes to Colgate-Palmolive, Procter & Gamble, and Philippine Refining Company.

          But due to environmental concerns, the companies decided to use plastic-laminated toothpaste tubes instead in 1985. Cecilio’